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Solutions

Helping you make the right decision.

Having been involved in marketing for over 30 years we've been there and done that... a lot. We have the talent, knowledge and tools to deal with any challenge. Hiring a fractional leader immediately gets you an outside set of eyes on your strategies which can be the simple secret to taking your marketing to the next level of excellence.

ADVISORY & FRACTIONAL LEADERSHIP 

Your brand needs steady, strategic leadership to stay ahead. We provide seasoned interim Marketing Officers and Creative Directors who seamlessly step in to guide your team, refine your strategy, and drive measurable growth.

 

Embedded Chief Marketing Officer

A proven leader to elevate your marketing function:

  • Organizational Design – Optimize team structure for efficiency and impact

  • Marketing & Sales Alignment – Drive revenue, pipeline, and lead generation

  • Strategic Leadership – Day-to-day management, roadmap development, and executive coaching

  • Brand & Demand Growth – Build marketing strategies, oversee operations, and track KPIs

  • Budget & Planning – Ensure smart, data-driven investments in growth

 

Embedded Creative Director

A visionary partner to sharpen your brand and messaging:

  • Market & Trend Analysis – Stay ahead of shifts in consumer behavior

  • Creative Vision & Execution – Oversee branding, storytelling, and content strategy

  • Team & Agency Management – Lead internal teams and external creative partners

  • Project Oversight – Ensure seamless execution from concept to completion

  • Training & Development – Cultivate talent and maintain creative excellence

 

Get leadership that delivers. Whether you're in transition or scaling up, we can ensure your marketing stays strong, agile, and results-driven.

Data on a Touch Pad
Creative Package Design

BRANDING, CREATIVE & MESSAGING

At its heart, every great brand is about emotion—a feeling that connects with your audience. But behind that emotion lies strategic clarity and consistency. We ensure your brand is both powerful and purposeful, crafting stories that captivate and strategies that drive results.

 

Brand Strategy

Build a brand that stands out—and stands for something.

  • Brand Health Audit – Assess strengths, gaps, and opportunities

  • Target Audience Profiling – Define and refine your ideal customers

  • Brand Positioning – Establish a distinct, compelling market presence

  • Campaign Development – Create brand narratives that engage and inspire

  • Content Strategy – Deliver messaging that converts

  • Product Naming – Build names that stick and sell

  • Style Guide Creation – Ensure brand consistency across every touchpoint

 

Creative Design

Visual storytelling that makes an impact.

  • Logo Design & Rebranding – Craft an identity that reflects your vision

  • Website Design & Development – Build sleek, high-performing digital experiences

  • Digital & Print Assets – Create compelling content across all platforms

  • Event Branding – Stand out at trade shows, conferences, and internal events

  • Marketing Collateral – From business cards to full brand kits, we’ve got you covered

  • Packaging & Merchandise – Design that enhances brand recognition and sales

 

Messaging Development

Turn your brand’s voice from a whisper to a roar.

  • Messaging Framework – Ensure consistent, strategic communication across all channels

  • Storyboarding – Transform your brand’s narrative into a compelling, visual journey

  • Customer Engagement – Drive deeper connections through social media, PR, and outreach

  • Strategic Alliances – Strengthen partnerships with clear, persuasive communication

  • Next-Level Campaigns – Integrate cutting-edge tactics like AR and immersive experiences

 

Your brand is more than a logo—it’s an experience. Let’s craft one that people remember.

USER & REVENUE GROWTH

We don’t just market—we orchestrate growth. Our proven methodology, refined through hundreds of successful engagements, aligns strategy, creative, and execution for maximum impact. With a multidisciplinary team of strategists, designers, communicators, and technical experts, we craft marketing that’s clear, cohesive, and results-driven.
 
Content Development
Stop the patchwork messaging. Your brand deserves a singular, compelling voice.

  • The Messaging Tree – More than a document, it’s a dynamic roadmap ensuring every campaign, website, and asset speaks in perfect harmony.

  • Go-To-Market Clarity – Align teams across sales, marketing, and product with messaging that resonates.

  • No More Mixed Signals – Just clear, consistent communication that drives action and engagement.

 
Demand Generation
Marketing isn’t just tactics—it’s strategy in motion.

  • Integrated Marketing Mastery – Every channel works together in a synchronized campaign for maximum reach.

  • Momentum-Driven Sequencing – Each piece builds on the last, creating a seamless growth engine.

  • Customer Advocacy at Scale – Turn satisfied clients into brand champions with strategic advocacy programs.

  • Marketing Mix Optimization – We embed your brand into broader campaigns, ensuring lasting impact.

  • Sales & Partner Enablement – Equip your teams with the tools they need to sell with confidence.

 
Let’s build marketing that moves people—and moves your business forward.

Business Meeting

Client Stories

Property Vista

The launch of the new Vista customer portal involved a new name, logo and corporate identity, all supported by a full range of digital and communications services: from websites and social media, to customer-facing documentation and corporate presentations.

Deliverables

  • Naming

  • Logo Design

  • Brand Strategy and Design

  • Digital Design and Implementation

  • Communications Materials and Programs

  • Channel Marketing Strategy

  • Partner Marketing Strategy

  • Lead Generation Programs

  • Digital Advertising

Industry: Real Estate

For more information visit propertyvista.ca

Rover Parking

A new mobile app know as the AirBnB of parking was seeking to launch its service in Canada. likedminds was engaged to help with all facets of brand design, strategy and product launch. From initial naming, logo design and go-to-market strategy to mobile APP design and development to alliance development and partner marketing.

Deliverables

  • VC Value Proposition Development

  • Valuation Strategy

  • Naming

  • Logo Design

  • Brand Strategy

  • iOS & Android Application Design and Build

  • Social Media Strategy, Execution and Management

  • Communications Strategy

  • PR Strategy

  • Alliance Strategy

  • Partner Marketing

Industry: Technology

For more information visit sporhero.com (acquired Rover)

Cinchy

Engaged likedminds to establish a new digital brand identity for its content marketing strategy. A new youtube style digital channel was created along with the development and distribution of new, original video programming and social media content.

Deliverables

  • Web Design

  • Brand Strategy and Design

  • Content Marketing

  • Digital Advertising

  • Event

  • Video Creation

  • Social Media Strategy

Industry: Technology

For more information visit cinchy.com

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